Steelers to Deliver Fan-Focused Experiences Across 2026 NFL Draft in Pittsburgh Presented by Bud Light

The Pittsburgh Steelers announced today that Steelers fans will have multiple ways to engage with the team throughout the 2026 NFL Draft Presented by Bud Light, taking place in Pittsburgh from April 23–25. Offerings include interactive exhibits, live programming, retail experiences, and exclusive sweepstakes opportunities. At the center of it all will be Steelers Country, the team’s official fan destination.

Part of the NFL Draft Experience Presented by American Express, the league’s immersive football theme park, Steelers Country will be a 12,000 square-foot interactive space located in the heart of Pittsburgh’s iconic Point State Park. The destination will celebrate the traditions of Steelers Nation while creating a centralized gathering place for fans to connect, engage, and experience Draft weekend together.

“With our deep football roots and central location, we know fans from across the league will flock to Pittsburgh for this year’s Draft,” said Dan Rooney, Vice President of Strategy for the Pittsburgh Steelers. “We also know Steelers Nation will be out in full force, so we wanted to create a dedicated place for our fans—some of the most passionate in all of sports—to gather, celebrate our traditions, and enjoy a memorable Draft experience together.”

The activation will feature a variety of interactive elements, including:

• A Steelers Nation Unite Bar – A global Steelers-themed bar experience with rotating locations from Steelers bars around the world, offering beverages for purchase.
• An Immersive Fan Cave – A 1970s-inspired Pittsburgh basement, recreating the look and feel of a classic Steelers fan’s home.
• Six Super Bowl Rings Display – Larger-than-life replicas celebrating each of the franchise’s championship victories.
• Entertainment and Shows – Fans can also take part in Steelers Legends and current player Q&As, live Draft coverage, and daily entertainment on the Steelers Country stage, including the Steelers Draft Countdown Show on Thursday (7:00 – 8:00 p.m.) and Friday (6:00 – 7:00 p.m.)
• A Terrible Towel Art Piece – A custom installation honoring one of the most iconic symbols in all of sports.
• Yard Games & Photo Opportunities – Interactive games and branded photo moments for fans of all ages.

Renderings of the activation can be found here.

A formal ribbon cutting for Steelers Country is planned for April 22.

Steelers Country Programming Hours

Like the Draft itself, Steelers Country is free to attend and will be available during Draft hours.

DATE HOURS
Thursday, April 23 12:00 – 10:00 p.m.
Friday, April 24 12:00 – 10:00 p.m.
Saturday, April 25 9:00 a.m. – 6:00 p.m.

All times are local and subject to change.

Additional Steelers Fan-Focused Experiences at the Draft

Lombardi Trophy Exhibit
Fans can view all six of the Steelers’ Super Bowl trophies on display directly across from Steelers Country at Point State Park.

Draft Day VIP Sweepstakes
Exclusively through the Steelers Mobile App and through April 10, fans can enter for a chance to win a trip to Pittsburgh and front-row seats to the 2026 NFL Draft stage. The winner and a guest will receive two (2) Inner Circle tickets to Day 1 of the NFL Draft, roundtrip airfare for two (2)*, and a four-night hotel stay in downtown Pittsburgh.
*Details including terms can be found here.

Steelers Pro Shop Locations
Steelers fans looking to secure the latest Black & Gold gear and NFL Draft apparel can visit multiple retail locations including a merchandise trailer within the Steelers Country footprint during Draft weekend.

A temporary Steelers Pro Shop is also located at 275 North Shore Drive, Pittsburgh, PA 15212. Located outside the Draft footprint, the location provides fans with easy access in the days leading up to, during, and after the Draft.

Open daily, with hours available at shop.steelers.com under the store locator, the temporary Steelers Pro Shop location features the largest selection of official Steelers merchandise, including exclusive NFL Draft items and a special-edition Terrible Towel created to celebrate Pittsburgh hosting the Draft.

Fans can also visit the Steelers Pro Shop Online Store.

NFL OnePass

Fans planning to attend the Draft, including Steelers Country, can register for free entry to the 2026 NFL Draft presented by Bud Light by downloading the NFL OnePass app or visiting NFL.com/DraftAccess. NFL OnePass is the essential tool for navigating Draft weekend and provides real-time updates, a full schedule of activities, important Know-Before-You-Go information, and access to exclusive digital content and prizes—including a grand prize trip for two to Super Bowl LXI.