NFL and Pittsburgh Organizing Committee Unveil Official Branding for the 2026 NFL Draft Presented by Bud Light
A bold, Pittsburgh-inspired identity brings the city’s culture and spirit to the world stage
PITTSBURGH — The NFL and Pittsburgh Host Committee today revealed the official branding and visual style guide for the 2026 NFL Draft presented by Bud Light, which will take place from April 23-25, 2026. The creative brings to life a distinctly Pittsburgh look that will showcase the authenticity of the region on a global stage.
Inspired by Pittsburgh’s bold pop art and industrial roots, the new visual identity captures the essence of Pittsburgh as a place that stays true to its identity while stepping forward as a modern, globally relevant destination.
Bold lines, dynamic graphics and a palette inspired by Pittsburgh’s bridges, rivers, murals and industrial architecture define the new brand and capture the energy and excitement of the Draft. Taglines like “Greatness is on the Clock” and “The Pick is In” bring the moment to life.
“The Draft is a special event that welcomes the next wave of NFL talent, and our creative is always meant to not only celebrate our prospects’ incredible journeys and futures but also spotlight the host city as a unique destination,” said Chris Stackhouse, Vice President and Head of Global Brand Experience at the NFL. “Pittsburgh has a storied history as the Steel City and a distinct pop art influence, so we designed the 2026 Draft visual identity as bold, vibrant and joyful, reflecting the city’s colorful confidence and charm.”
Pittsburgh has always been a place that forges the future. Rooted in steel, sweat, and ingenuity, Pittsburgh honors its past by continuing to be a hub for makers and innovators. Today, the same grit and imagination drive Pittsburgh’s leadership in cutting-edge fields such as AI, robotics, life and health sciences, and energy. The region’s creativity that shapes new industries also sustains a vibrant arts and culture scene—from grassroots organizations to world-class institutions.
The unveiling is part of ongoing preparations for the 2026 NFL Draft, which is expected to attract between 500,000-700,000 visitors and deliver worldwide visibility for the Pittsburgh region. With the Draft watched by more than 50 million viewers across the globe, the new look will carry Pittsburgh’s story far beyond the event itself — inviting fans everywhere to experience the Pittsburgh of today.
“We’re thrilled with the creative direction the League has chosen for the 2026 NFL Draft,” said Jerad Bachar, President & CEO of VisitPITTSBURGH. “This look is unapologetically Pittsburgh—grounded in culture, creativity and character. The NFL Draft is one of the biggest sporting events in the world, and this creative direction ensures that Pittsburgh shines both as a sports town and a vibrant cultural destination. It proves we can stay true to who we are—while presenting a fresh perspective.”
“When the Steelers set out to attract the Draft to Pittsburgh, we saw it not only as an opportunity to celebrate the sport we love, but also as a chance to showcase everything our hometown has to offer—socially, culturally, and economically, said Ryan Huzjak, Senior Vice President of Business Operations, Pittsburgh Steelers. “The 2026 NFL Draft identity reflects this spirit by highlighting how the same region that has shaped new industries from steel to Al, also inspired pop art, proving that Pittsburgh will surprise you.”
To download high-resolution graphics and b-roll from today’s event click here.
The new logo is now prominently displayed on the 2026 NFL Draft Countdown Clock on the Great Lawn. Fans are encouraged to visit and showcase their countdown to the Draft photos using #LovePGH and #2026NFLDraft. Follow VisitPITTSBURGH on Instagram, Facebook, TikTok and LinkedIn to track the local host committee’s progress and begin planning your trip to Pittsburgh.
Fans can look forward to new merchandise featuring the official branding, which will be released via the Steelers Pro Shop.
Fans interested in attending the 2026 NFL Draft can also register here. To learn more about the event, visit NFLDraftPittsburgh.com.
