VisitPITTSBURGH Board of Directors Names Jerad Bachar New CEO

National Search Conducted by Minnesota-based Searchwide Global

The VisitPITTSBURGH Board of Directors today announced that Jerad Bachar has been named President and CEO of VisitPITTSBURGH following a nationwide search that began in January. Bachar had been serving as Interim CEO.

“I am pleased to announce that Jerad has been chosen to lead VisitPITTSBURGH as our President and CEO following an extensive nationwide search that produced some extremely qualified candidates,” Bryan Iams, chairman of the VisitPITTSBURGH’s board of directors, said. “Jerad’s domestic and international tourism experience, as well as his familiarity with the Pittsburgh tourism sector and VisitPITTSBURGH, were major factors in our decision, and his exceptional leadership as Interim CEO during these unprecedented times really made him stand out among our candidates. Jerad has demonstrated his ability to collaborate with key stakeholders, to be forward-thinking as we plan our market rebound strategy and to be willing to make tough decisions for the benefit of our organization and the local tourism sector.

“I would like to thank Searchwide Global, a highly respected leader in our industry; the members of the search committee, who spent numerous hours helping to identify the right candidate; the many candidates who graciously met with us during the process; the VisitPITTSBURGH leadership team who continue to help guide us through this pandemic; and the entire VisitPITTSBURGH staff who are tirelessly working on retaining future business and sports events as well as targeting future leisure travelers.”

Bachar brings to his new position more than 30 years of experience in tourism and economic development. Most recently, he served as Executive Vice President of VisitPITTSBURGH overseeing MeetPITTSBURGH, SportsPITTSBURGH, Destination Services, Partnership Development and Research.

Prior to that, he served as Executive Director – Economic Development for the Tourism, Real Estate, Education and Health Care sectors for Bahrain Economic Development Board and as Director – Business Tourism for Dubai Department of Tourism and Commerce Marketing. He also served as a strategic advisor to the Saudi Commission for Tourism and Heritage and the Abu Dhabi Tourism Authority. Bachar had previously worked for VisitPITTSBURGH as National Sales Director for a period of five years and began his career in several hotel leadership positions for Marriott International, Hilton Hotels and John Q. Hammons Hotels.

Bachar holds an MBA degree from the University of Liverpool. He also earned his Certified Destination Management Executive (CDME) designation from Destinations International.

As the official tourism promotion agency for Pittsburgh and Allegheny County, VisitPITTSBURGH is dedicated to generating conventions, trade show and leisure travel business for the Pittsburgh region.

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